12,500 children took part in the first race, which covered 9,000 kilometres and also came with 15,000 signatures from young people in the region of Šumadija. The original relay actually ended in the Croatian capital of Zagreb, but the decision was soon made to switch the finish line to the Yugoslav capital, Belgrade. Where did the race start? Tito’s home village of course, the tiny town of Kumrovec.
Being an official state-sanctioned event obviously helped, but the size of the Relay of Youth quickly ballooned. By 1950, more than a million children were taking part in the event, which now lasted one month and covered all the major towns of Yugoslavia. The relay was the main event on radio and television over that month, as Yugoslavs from all over excitedly followed the progress of the baton from Kumrovec all the way to the Yugoslav People’s Army football stadium and Tito’s hand. In 1957, the relay formally became a national holiday.
The relay was underway when Tito died in 1980, and the baton was immediately placed on the ground in respect. Such was Tito’s hold over Yugoslavia it is somewhat surprising that the race continued in the years following his passing, and the final race was held in 1988. Enthusiasm for Yugoslavia was waning, so enthusiasm for a symbolic relay of unity was all but extinguished.
The final nail in the relay coffin came in 1987. Every year, a nationwide competition was held to decide on the official poster for the relay. The 1987 winner was the Slovenian art collective known as Neue Slowenische Kunst (NSK, or New Slovenian Art), but all was not what it seemed.
The poster NSK provided was actually a reworked version of an old Nazi propaganda poster, as the controversial collective aimed to shine a light on the hypocrisy of Tito’s personality cult. Somehow the poster managed to win the competition, but the truth soon came out. Many believe that this marked the end of the Relay of Youth.
