The identification of products to sell is not easy, as many people think.
When small business owners have considered the beginning of the company toward a shopping mall, he or she must decide what their product will sell.
The decision will be based on several factors, including:
Type of product: selling products or normal movement quickly, the needs of the long tail products, essential or luxury products
Time: Whether the product is new to the existing market today
Interests of small business owners: the occupation, for example, personal interests, hobbies
Considerations corporate brand purpose-
Customer target demographic: age, gender, type of population
Location: country of origin of products
Location: Environmental concerns (non-organic vs. organic) or mental health (vegetarian vs. carnivorous)
This product is likely to determine the type of potential customers of a company may attract. It will affect the development of corporate identity. Moreover, it will help shape the marketing strategy of the corporation.
These materials can identify those who have sponsors or partners of the company are likely to be. The introduction of a new product in a given market, whether it is a new patent product or brand new competitors (regular competitor or a business with a monopoly) public, media and government.
Small business owners need to consider the type of license and / or the consent of the company is required to get products to market. In addition, some products might be of interest:
Non-profits seeking to partner with people
environment
Social agenda with a particular product.
When a product is identified and selected for a potential sale, it is recommended to test the product before large-scale release. This has served to identify potential sales levels based on demand.
As a next step, creating a retail price as follows:
Wholesale costs
transport
Fee
taxes
These factors will determine the expected margin core to the decision.
The identification of products to sell is not easy, as many people think.
Nothing is guaranteed and thinking vigilance, analysis and diligence must be there ahead of time to try to ensure that what is being added to the market will create impressed enough with the customers, which translates into selling real for the company.