Smart's vision of the company and retain customers through a system of participation and insight
We have moved from the era where the business is in the possession of all knowledge to the world today, where buyers can get more sales and thereby be in control. Thus, companies that have a competitive order must still be sized cities enter the social media and analysis of real-time into the distribution market for their process if they wish to sell to increase revenue and customer loyalty while reducing risk.
Gone are the days when a company could just open its doors and offer products and services for sale. Today, the customer experience is fully armed with the product for a long time before they walk in the door and they can make comparisons on the flagship of their use, tablets, and other devices. And in a twist of a finger, they can order online from a competitor while standing in place of the human person. But this is only half the story.
Smart's vision was well-armed for digital versus. Some settings can change regularly during the day to compete with online competitors are doing the same. Others know your customer (KYC), anti-money laundering (AML) and fraud, such as upsell features built into the system so they can increase their sales while reducing losses. This is the brave new world of consumer participation in physical and virtual environments simultaneously. It's one of the important ways different from themselves.
The system of records, participation, and awareness
Up until this millennium the only company focused on the system of record. The system received a gold medal and the need for financial reporting and regulatory purposes. But with computers, smartphones, Unit E watches and instruments other personal electronics (with sensors) in the use of heavy today, it has become imperative for companies to pay attention to how they joined clients. To have a view 360 of the customer one of these requires knowing not just what they bought and where they had gathered, but how to respect and cooperate with each other to make a purchase decision, and what influences the other into the decision to buy.
This knowledge of the system of participation and insight. The system of participation are to be published in a number of industries, but usually before long everywhere. They are not used to collect data for analysis, but also to get the company's properly contextualized, personal, and the formation out to consumers across many channels of participation. Technology and business executives need to know their customers and employ a system of joining them competitive and respond to the changes.
As a "response to the change" is not easy. Between the system of participation and record large amounts of data explosion, the company every day.
Two quick examples:
According to the survey Baynote consumer brand associated with 4.2 times before making a purchase, while the conversion rate of all retailers is less than four percent. Using the assumption that it turns out that there is more than 100 interactive to each purchase. Therefore, the data is stored on the system of participation, which can exceed 100 times the actual operating data.
In case the second change from reading the meter automatically (company AMR) where the device to read meters once a month to infrastructure, advanced meter (AMI) utility certain where the system read the meter every 15 minutes means the amount of data captured in a month has leaped by a factor of nearly 3000. Hence, for every 1 TB of data collected in the old method, a new problem AMI, which is used for the analysis, there will be approximately 3 petabytes = of data to capture, store and analyze!
To make sense of this huge amount of data, the company needed a system of analytical insight that data. The primary purpose of these systems is to boost revenue, improve loyalty, upsell increase productivity or reduce risk.
Models, Amazon is an example perfect of how a company pushing revenue with media from their social interactions, by one click and website navigable easily, upsells, making personal, in the context of the further comment on the entry and improves the loyalty of its customer service and process delivery. News today that the company almost any size can use SaaS (software as a service), or software tools to compete with the big guys.