3 ways to offer free advertising and sales.
Free is the most powerful word in advertising and sales people will always use that to improve the agreement. However, using the wrong strategy in the sales and marketing can really work against you.
Here are a few examples of what works and what could cause you to lose sales as a result of a free.
1. Make sure that the terms of the free are very clear.
To your customers, there is nothing more maddening offered for free, which is definitely not, and this will cause you to lose their trust if the terms are not defined clearly. The latest offer that I saw was "tribute this weekend. 'Danger here is that people really can not believe that was possible (you do have a special agreement with the state?).
Even worse is when you go into the operating tax payments and see because the business is required to charge them.
This type of situation will be explained after the fact, cause a loss of business confidence. Companies like Amazon have shown that free transport for members of their prime and it is true, regardless of how much an item costs. Office Depot clear transport free of charge with a minimum $ 50 fee and no other hidden agenda.
The goal is to be transparent with your free offer and not lose the trust of its customers.
2. It should be a very high value or make life easier.
When selecting the items you give away, make sure that it is valuable to customers found to be high. If you are offering something that is standard or not makes customers' lives easier, there is a point to make an offer.
Often sales people or advertising campaign will offer something they did not already. Again, this causes free to lose credibility and cause a slowdown of trust from customers.
3. Who cares if it's free? I do not want it.
When choosing to give something away for free as part of the offer in an agreement or ads that you want to make sure that the item or service is what customers want.
The goal of this promotion is to attract customers to do business with you or to help them decide on a purchase. Therefore, this item must be something that they will take care of it.
Free, t-shirts or pens are often not productive difference.