The difference between working in and on the independent business
In his book The E-Myth, Michael Gerber said that many small businesses have spent too much time working in their business and not enough time working on their business. Why work on our own business so important?
Due to our clients and customers to leave.
They left for all sorts of reasons - maybe they do not need you anymore or they've discovered what you do anywhere else, it is easier or cheaper, or they move to a new address or anything. But by working on your business, especially if you have an independent business or type of independent contractor, which means it is not a crisis when the customer inevitably leaves.
Four ways to grow your business without breaking the bank
1. tap into the power of testimony: customer satisfaction is one of the best marketing tools of the self-employed businessman. Testimony catching the attention of potential customers because it is an independent third party, an independent business really is as good as it claims to be.
So get out there and ask some of your best customers to write a few letters of the station on their recommendations. Then you can take this testimony and
Put them in your shop window
Add them to your website
Add them as e-mail, text
Use them on your blog or your e-newsletter
Their presentation in sales
Or testimonial about adding video to your website? Talk about making an impact.
2. Increase your word of mouth advertising: We all know that after words of mouth is the best sort of advertising. But besides just waiting or hoping customers pass along your name, you can:
Create a reward system that gives consumers a discount when they send you business
Encourage comments on your Facebook, blog or website
Ask your best customers to recommend you
Finally, check out Le Tip is a group whose purpose is to stimulate word of mouth referrals.
Why work on your business so important? Because the reality is that customers and clients leave.
3. Stay in Touch: How to make one-off customers into loyal, repeat customers is to stay top of mind. That is, if you want to get repeat business, your clients think of you when he or she has a need. And they will be more likely to think of you if you gently, consistently (but not too often) to stay in touch with them.
Here are two ways to do this is:
Social media is all the rage for a reason: it works. Facebook page creation and easy example, games, and content by using so much, you can get people to "like" it. Thereafter, the page has become a place to stay in a friendly touch. Tweet can serve much the same function.
Email marketing is a great way stay in touch because it's a marketing authorization that is by signing up to get your e-mail newsletter, the customer will give you permission to stay in touch with them.
4. Get help free: there is much to know and do when you run a business and no one else can do it completely alone. Fortunately, today there are a lot of help out there, and much of it is free. Here are a few places to check:
This is a small business with offices all fields and great. Training and counseling are readily available. The same is true for:
Small Business Development Center
Points
The Chamber of Commerce is in the business of helping their members succeed
Like room with the trade organization's purpose is to help its members
Platforms and networks
Note: spend a little more time working on your business will allow you to work in it much longer.